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Section: Consumers & Markets
While consumers often distrust influencers, they also take beauty cues from them; photo by Liza Summer at Pexels.
Selfless by Hyram & Item Beauty's Sephora Exits Highlight Influencer Beauty's Reckoning
Influencer beauty isn't dead, but it is more competitive than ever.
Jan 10th, 2023
Ulta Beauty at Target and Sephora's shop-in-shop partnership with Kohl's are driving foot traffic to standalone stores for both beauty retailers.
What's Behind Strong Foot Traffic at Ulta and Sephora?
The two retailers have managed to coexist largely due to Ulta's inclusive status and Sephora's decidedly prestige positioning, per Placer.AI.
Jan 9th, 2023
Offering subscription options, diagnostic quizzes and personalized products can help DTC beauty brands stand out in a glutted market.
DTC Beauty Has Peaked: What's Next?
Multichannel brands' DTC sales stagnated in 2021, while MLMs saw their DTC sales decline more than 25%.
Jan 4th, 2023
Gone are the days of the quickly antiquating terms “anti-aging” or “natural” serving as enough to draw in a new consumer toward a skin care offering.
5 Skin Care Trends to Watch
From marine-derived ingredients to menopausal care, brands are pushing the envelope on brand innovation.
Jan 3rd, 2023
The key for beauty brands is to deliver a personalized experience across the entire customer interaction.
6 Cosmetic Industry Trends in 2022: Novi
There has been a push toward sourcing ingredients that respect the environment or minimize impact on the ecosystem.
Dec 30th, 2022
Does 'clean beauty' mean 'safe'? 'Sustainable'? 'Natural'? 'Transparent'? Ask a brand and a consumer these same questions and you might get different answers.
4 Beauty Trends for 2023
From scalp care to a clarifying moment for clean beauty, the industry is set for an innovation-rich 2023.
Dec 30th, 2022
The report noted that 'two out of three Gen Z shoppers plan to buy skin care or beauty products that protect against extreme weather and sun.
Gen Z Embraces Climate-proof Beauty: Instagram x WGSN
This is a significant opportunity for "climate-proof" ingredients and formulations that defend against "rising air pollution and intense UV rays," per the report.
Dec 29th, 2022
Consumer education and functional claims can help brands preserve their reputations and stand out from the crowded 'clean beauty' space.
Clean Beauty's 2023 Makeover Should Focus on Education, Functionality and Claims
The chasm between industry and consumer ideas surrounding "clean beauty" is significant; there are strategies to close the gap.
Dec 27th, 2022
Sales of men’s skin care products are mostly concentrated on shaving products, moisturizers, creams, sunscreen and cleansers and face wash, according to FMI.
FMI Analysis: Men's Skin Care to Reach US $28.34 M by 2029
Sales of men’s skin care products are mostly concentrated on shaving products, moisturizers, creams, sunscreen and cleansers and face wash, according to FMI.
Dec 27th, 2022
What does holiday season pricing tell us about beauty inflation?
Is Beauty Inflation Peaking? Maybe.
A new Euromonitor survey examines pricing over the holidays and the drivers for those strategies.
Dec 27th, 2022
r.e.m. Beauty was the makeup brand that drove the most significant year-over-year growth in Google search volume in 2022.
Top Growth Beauty Brands of 2022: Spate
Spate has announced its year in review report, highlighting the top growth brands and top increase brands of 2022 in skin care, hair and makeup.
Dec 20th, 2022
Higher in-store prices and consumers' desire for luxury and high-concentration fragrances are driving the category toward a strong holiday 2022 season; photo by Yaroslav Shuraev at Pexels.
Why 2022 Prestige Fragrance Sales Are Up 4%
During the holiday period, fragrance continued to feature fewer discounts and spending patterns that favored higher-priced products such as high-concentration scents and luxury brands.
Dec 16th, 2022
The index weights Instagram followers, hashtags and engagement rate, as well as monthly organic traffic, to arrive at its rankings.
2022's Top Beauty Brands, Retailers and Sustainability Leaders: Cosmetify's Index
Florence by Mills was 2022's hottest new beauty brand.
Dec 15th, 2022
More and more consumers are looking to Tik Tok reviews to size up products and brands; photo by Giorgio Pulsart at Unsplash.
3 Ways TikTok is Driving Beauty Trends
From slugging to product hype, Gen Z's preferred social media platform is expanding its impact on the beauty space.
Dec 14th, 2022
According to Kline, department stores are creating more shelf space for niche brands. Whether it be online or in-store, department stores are broadening their selection.
Kline Outlines Trends Driving Holiday Fragrance Sales
From a focus on e-commerce marketing to a resurgence of '90s trends, here are the factors set to solidify strong fragrance sales.
Dec 13th, 2022
It is anticipated that the growing demand for cruelty-free cosmetics and incorporation of AI will drive sales of color cosmetics.
Demand for Naturals to Drive Color Category at a CAGR of 5% by 2031
It is anticipated that the growing demand for cruelty-free cosmetics and incorporation of AI will drive sales of color cosmetics.
Dec 9th, 2022
According to Pinterest, showers are the new baths, generating higher search volume for products such as shower bombs; photo by Leah Kelley at Pexels.
4 Beauty Trends for 2023: Pinterest Predictions
Pinterest notes that Gen Z and millennials are increasingly mixing bright colors with natural hair tones.
Dec 8th, 2022
Hailey Bieber is responsible for popularizing several makeup and beauty trends, including glazed donut skin and nails as well as brownie glazed lips.
Hailey Bieber is the World’s Most Popular Celebrity Makeup Inspiration
Hailey Bieber’s makeup looks gained a 421% increase in Google searches this year, while videos with the hashtag #HaileyBiebermakeup received 167 million views on TikTok.
Dec 7th, 2022
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